Built by founders, for founders

We know how hard it is to build a business from the ground up. Our entrepreneurial team has scaled multiple companies from $0 to over $100M in valuation, including a track record of successful exits.

We invest our expertise and capital into people, ideas and brands we consider extraordinary. We work hard to support our partners and their companies by providing growth capital, strategic advisory and access to our global network of partners and advisors. Our portfolio companies can also access our in-house marketing and PR team, finance team, and other strategic resources to support you so you focus on scaling your business.

Our Roadmap for Success

  • Identify

    We identify companies in high growth industries who need support in various areas of their business, and partner with them to unlock their full potential.

  • Support

    We dig in and work to understand the company’s strategy for growth, and what areas they need support in, from capital structure, marketing strategy, supply chain efficiencies, technology roadmap, and more and build the plan.

  • Invest/Fund

    We provide access to growth capital, and advise on the best financing structure for our brands and companies that makes the most sense to protect structure and fully fund the business.

  • Scale

    This is where the hard work begins. Whether it’s scaling marketing to drive revenue, or expanding your retail footprint, expanding into a new market, or growing your team after funding, our structure of partnering with the founders of our companies aligns us to the same goals. Our network becomes yours. Our resources become yours, and together we scale.

  • Exit

    Most Founders don’t think about what you need to do to position your company and shareholders property for an exit early on. There are many different potential routes to a partial or full exit, and we help guide our Portfolio companies early on, on how best to prepare for eventual success the right way.

Founders

 

  • Keith is the co-founder of Maverick Brands and brings an impressive résumé and track record to the management team. Before joining Maverick, Keith founded and served as CEO and Chairman Sproutly Canada Inc. from 2016 to 2020. Sproutly focused on the advancement of beverage formulations in the Canadian Cannabis Industry. Previous to Sproutly, Keith spent over 13 years at Robert Half International, an S&P 500, NYSE-listed company. He held the role of VP for the majority of his time there and also held other senior positions in both operations and sales. Keith has founded and currently advises/acts as director on multiple Canadian companies. He is passionate about guiding exceptional executives and organisations along their journey.

 
 

  • Fraser is a 4x Founder, and entrepreneur at heart passionate about building and supporting early stage companies. An early entrepreneur in the Blockchain/Crypto industry since its inception, Fraser co-founded one of Canada's first Blockchain Tech companies, NetCents Technologies, powering digital payments for enterprise businesses building that from inception to over $250M valuation. He was also an early entrepreneur in the Cannabis and Psychedelics industries building and scaling multiple companies including multiple successful exits. He continues to be passionate about growing new businesses, as well as supporting the next generation of innovative founders and companies and founded Maverick Brands to support the next generation of brands.